Content Management Guidelines

Introduction and Purpose

These guidelines represent the high-level content management guidelines for the University of Massachusetts President’s Office (UMPO). The guidelines explain the importance of content management and define what type of content should be stored in each content system.  These guidelines also help to set expectations for how the UMPO maintains its core content base to enable a consistent, scalable and repeatable framework.

Purpose Statements 

  • To ensure all business-critical information is stored in the right system, easily discoverable, secure, and optimized for emerging AI capabilities (including Salesforce Agentforce)
  • To ensure that accurate, relevant information is consistently available to the right individuals at the right time.
  • To establish standards for ownership, review, location, dissemination, and training related to critical organizational and incident support documentation.

Disclaimer

These guidelines are intended to serve as best practices for the organization, review and use of content by the University of Massachusetts President’s Office, and to ensure optimization of this content for use by emerging AI technologies. These guidelines are not mandatory but are provided as recommendations to enhance content consistency, accessibility, and overall effectiveness. The extent to which each department chooses to adopt and apply these guidelines will directly influence the efficiency of content organization and the ability to fully leverage AI-driven tools and capabilities.